Selling, done properly.
Your property is likely your largest asset. Selling it deserves more than a listing and a lockbox. It deserves a strategy, and one accountable person running it.
The difference
When you list with me, you deal with me.
Most agencies run a team model: one person wins your listing, another runs your opens, a third fields your buyer calls. Every handover leaks information: the buyer who hesitated at the kitchen bench, the couple who asked twice about the school catchment. Those details are negotiation currency, and they get lost between people.
I run every campaign personally. The person who appraises your property is the same person who markets it, hosts your opens, speaks with every buyer and negotiates your contract. Nothing is lost in translation, and one name is accountable for the result: mine.
- Every buyer conversation, handled by the agent negotiating your sale
- The Agency’s reach: national database, referral network and marketing platform
- Costs agreed up front: marketing tailored to the property, never padded
The Riverline method
Five stages. One line. No handovers.
The honest appraisal
Everything starts with the truth. A realistic market position built from comparable sales, current competition and live buyer demand, with the evidence shown, not implied. If the right advice is to wait, you’ll hear it here.
Strategy & preparation
Method of sale, pricing strategy, launch timing and presentation plan, decided together. I’ll tell you which presentation moves genuinely pay for themselves in your suburb, and which don’t. Marketing costs are itemised and agreed before a dollar is spent.
The campaign
Professional photography, targeted digital marketing across the major portals and social channels, The Agency’s buyer database, and opens run by me, not a junior with a sign-in sheet. I follow up every inspection personally, so feedback reaches you unfiltered.
Negotiation
This is where the campaign is won or lost. Buyers are qualified early, competing interest is built where it exists, and every term of the offer (deposit, conditions, settlement date, inclusions) is negotiated in your favour, not just the headline price.
Contract to settlement
A signed contract isn’t a finished sale. I manage conditions, timelines and the paperwork through to settlement day, coordinating with your settlement agent and keeping you informed at every step, because my job ends when the keys change hands, not when the sign comes down.
Method of sale
Private treaty, auction or Expressions of Interest?
There’s no universally right answer, only the right answer for your property, your timeframe and your market. Here’s how I think about each.
Private treaty
The familiar route: a listed price or range, offers negotiated privately. Best for most established suburbs where comparable sales give buyers confidence. Flexibility on timing is its quiet advantage.
Auction
Transparent competition with a deadline. Powerful for properties with broad appeal or hard-to-price uniqueness, but only when buyer depth genuinely exists. I’ll never recommend an auction to flatter a campaign.
Expressions of Interest
A closing date without the auction floor: buyers submit their best position by deadline. Well suited to prestige and unique properties where discretion and competitive tension both matter.
Asked on every sales call
The questions sellers actually ask.
“Another agent quoted me a higher price.”
An appraisal needs to be based on comparable sales, current buyer demand and evidence, not simply the highest number an owner wants to hear. Quote-to-win is the oldest trick in real estate, and the seller always pays for it: in time on market, in stale-listing discounts, in the eventual price. Ask any agent who quotes you a number one question: which sales is this based on?
“Another agent will do it for one percent.”
Commission is only one part of the result. The figure that matters is what you walk away with after the sale. Strong marketing, skilled negotiation and personal involvement routinely move a result by far more than the difference between commission rates. Cheap selling is expensive when it costs you tens of thousands at the negotiation table.
“I want to wait until the market improves.”
Sometimes that’s exactly right, and when it is, I’ll say so. But the decision should weigh your circumstances, current competition, buyer demand and where you’re buying next. If you’re upgrading in the same market, waiting often costs more on the purchase than it gains on the sale.
“I don’t want to spend money on marketing.”
Fair: nobody should pay for marketing that doesn’t serve the strategy. We discuss what’s genuinely necessary for your property rather than defaulting to an expensive package. But remember what marketing buys: buyer reach creates competition, and competition is what moves your price.
“I’ll try selling it myself or off-market first.”
Off-market can work in the right circumstances. I handle off-market sales where discretion or speed genuinely matters. The risk is exposure: limiting your buyer pool can mean never discovering what the broader market was prepared to pay. It’s a strategy decision, and it deserves honest analysis before you commit.
“All agents basically do the same thing.”
The difference becomes apparent once negotiations start. Marketing gets buyers through the door; what happens next depends entirely on who is in the room. My focus is personal involvement from appraisal through to settlement, not handing your biggest asset between members of a team.
“We trusted Brian with the sale of our home, not only because he was a local resident and knew the area well, but because he was enthusiastic and available from the outset.”
Ready when you are
It starts with a conversation.
Request a complimentary appraisal and let’s look at your options together, with the evidence on the table and no obligation attached.
Request an appraisal